Victor Clemente

Case Study Projects

Call of Duty
Rebrand

Senior Freelance
at Koto Studio

💀 It’s one of the world’s largest gaming franchises, with millions of concurrent players. With over 20 years of jaw-dropping moments 🤯 innovative IPs 📀 and sweat-inducing multiplayer 🎮 Call of Duty® has not only impacted generations of gamers, but culture itself.

Alongside the team at Activision, I worked with Koto Studio, as freelance during 7 months, developing a brand system that unified their massive inventory of titles, and set them up for success when introducing new iconic content, operators, and games alike.

Apple.
Mac does that
WW Campaign
︎︎︎Link here

Senior Freelancer

🍏 MAC DOES THAT 🍏 We created a campaign that reflects MacOS user experience through very fluid animations, from opening files, to switching between apps, to the magic of Touch ID. Some other pieces are out there, here just some frames from the digital campaign.

Netflix
10 Years on LATAM Campaign

Senior Freelance

Creative Direction:
PORTO ROCHA

Netflix Brazil celebrates the Second Edition of Netflix Tudum and 10th Anniversary of Netflix in Latinoamerica— To create a truly democratic and engaging experience, we designed a 250-page almanac that was shipped to over 200,000 Netflix enthusiasts in every corner of Brazil — for free! Centered around Netflix original series and characters, the book-magazine hybrid features exclusive content, interviews with actors, quizzes, puzzles, and more, connecting fans with the brand through an unexpected format and providing entertainment during challenging times. Here some spreads!

GG+

Creative Direction

Identity, Campaign and Creative Direction for a CBD new brand called GG+. A pop and colorful set of products that ranges from oil, cream, balm, soup products and many more. CBD products offer natural relief for pain, anxiety, and sleep issues, promoting overall well-being without the psychoactive effects of THC.

Brutal Burrito
2021

Senior Freelancer
& Animator

Creative Direction:
Tres Tipos Gráficos

Identity, concept and graphic system for Brutal Burrito, an avant-garde restaurant based on Madrid. The system is based on two concepts. The space: an interior design which refers to the minimalist brutalism of an art or a contemporary alternative space, and the place: mexican streetlife references are found all across colors and materials. Both ideas are reflected in the strong geometric logos in the shape of a ‘B’, but paired with colourful triangular patterns which echo traditional mexican crafts. Inside, LED screens installed as pieces of art (the space), act as a window into a universe of amateur and playful messages (the place). Outside, LED screens also stand out above a noisy and chaotic facade.

Spanish National Day Campaign

Art Director & Animator

Creative Direction:
Tres Tipos Gráficos

FULL VIDEO HERE

We propose the October 12 campaign (National Day) as a reflection on the composition and colors of the flag. We wanted to transcend its symbology and to analyze its origin and characteristics. Each support is used for a different purpose. The banners work as decoration, festive garlands with no other element than color, a deconstruction of red and yellow to dress the city for the national public holiday. In the posters, the same deconstruction allows us to read about the flag's history and to know the facts that gave rise to its creation. Finally, on the screens, color becomes an expressive and celebratory resource, a formal game with which to approach the flag in a less conventional way.

Powerful Girls Campaign

Art Director

Creative Direction:
Tres Tipos Gráficos

Campaign of the Madrid City Council that aimed to encourage young women to practice sports. We created a series of Instagram stickers that articulate the campaign creating a young and fresh language. The campaign posters were displayed across the city.

MAYRIT Bienal

Co-Founder & Creative Director
Víctor Clemente

MAYRIT is a design festival held in Madrid from February 10–20. As a platform, MAYRIT is designed to give new voice to Madrid’s emerging experimental design scene and defend contemporary design as a cultural and intellectual engine. The 2020 edition’s program was centered around a series of workshops, conferences, exhibits, and installations presented in different spaces throughout the city.

Big Bang Mariné.

Senior Designer

Creative Director
Oscar Mariné, OMB

Monographic exhibition of Oscar Mariné in the Museum of the University of Navarra, Spain. We re-edited old work and created new pieces (200 in total) for over than 1000m² of wall. Neon, wallpaper, printed wood, aluminium, glass, polycarbonate, cotton, painted wood and geometric sculptures.

Errata: Books Do Clutter a Room. 2019

Creative Direction
Victor Clemente
Otro Bureau

“Spanish designers question the concept of a book in New York during the NYCxDesign Week”- Wallpaper. Exhibition hosted at Mast Books in Lower East Side curated by Miguel Leiro & Antifurniture. Identity, Comunication, Poster, Bookmark and Catalog. Photos by Geray Mena.