Victor Clemente

Case Study

Call of Duty Rebrand

Senior Designer

Creative Direction:
Koto Studio

💀 It’s one of the world’s largest gaming franchises, with millions of concurrent players. With over 20 years of jaw-dropping moments 🤯 innovative IPs 📀 and sweat-inducing multiplayer 🎮 Call of Duty® has not only impacted generations of gamers, but culture itself. Alongside the team at Activision, I worked with Koto Studio, as freelance during 7 months, developing a brand system that unified their massive inventory of titles, and set them up for success when introducing new iconic content, operators, and games alike.

Netflix
10th Anniversary

Senior Designer

Creative Direction:
PORTO ROCHA

Netflix Brazil celebrates the Second Edition of Netflix Tudum and 10th Anniversary of Netflix in Latinoamerica— To create a truly democratic and engaging experience, we designed a 250-page almanac that was shipped to over 200,000 Netflix enthusiasts in every corner of Brazil — for free! Centered around Netflix original series and characters, the book-magazine hybrid features exclusive content, interviews with actors, quizzes, puzzles, and more, connecting fans with the brand through an unexpected format and providing entertainment during challenging times. Here some spreads!

GG+

Creative Direction

Identity, Campaign, and Creative Direction for GG+ 🌿✨ — a new CBD brand with a pop and colorful spirit . The product line includes oils, creams, balms, soaps and more. CBD offers natural relief for pain 💆‍♀️, anxiety 😌, and sleep issues 😴, promoting overall well-being 🌱 without the psychoactive effects of THC.

Apple.
Mac does that︎︎︎

Senior Designer

Creative Direction:
Apple

🍏 MAC DOES THAT 🍏 We created a campaign that reflects MacOS user experience through very fluid animations, from opening files, to switching between apps, to the magic of Touch ID. Some other pieces are out there, here just some frames from the digital campaign.

Animario Festival

Creative Direction/
Victor Clemente
Jaime del Corro
Matteo Guarnaccia
Alfonso Yordi

Identity and campaign for ANIMARIO 🎥, an international contemporary animation film festival of Madrid, with Poland as its invited guest country for the 2024 edition. Organized by Cineteca and Matadero. This year’s graphic identity is inspired by ‘wycinanki’, a traditional Polish art of paper cutting born in the XIXth century. It involves creating intricate designs by cutting and layering paper, through which families depicted their daily lives and decorated interior spaces. The term comes from the Polish verb “wycinać,” which means “to cut out” ✂️🖤. Parting from this research, the visual identity aims to bring a traditional technique into a contemporary language, mixing the rural and the fantastic 👁️, history and modernity.✨

Brutal Burrito Identity

Art Director & Motion

Creative Direction: Tres Tipos Gráficos

Identity, concept and graphic system for Brutal Burrito, an avant-garde restaurant based on Madrid. The system is based on two concepts. The space: an interior design which refers to the minimalist brutalism of an art or a contemporary alternative space, and the place: mexican streetlife references are found all across colors and materials. Both ideas are reflected in the strong geometric logos in the shape of a ‘B’, but paired with colourful triangular patterns which echo traditional mexican crafts. Inside, LED screens installed as pieces of art (the space), act as a window into a universe of amateur and playful messages (the place). Outside, LED screens also stand out above a noisy and chaotic facade. Creative Direction: Tres Tipos Gráficos

Spanish National Day Campaign

Art Director & Motion

Creative Direction: Tres Tipos Gráficos

FULL VIDEO HERE

We propose the October 12 campaign (National Day) as a reflection on the composition and colors of the flag. We wanted to transcend its symbology and to analyze its origin and characteristics. Each support is used for a different purpose. The banners work as decoration, festive garlands with no other element than color, a deconstruction of red and yellow to dress the city for the national public holiday. In the posters, the same deconstruction allows us to read about the flag's history and to know the facts that gave rise to its creation. Finally, on the screens, color becomes an expressive and celebratory resource, a formal game with which to approach the flag in a less conventional way. Creative Direction: Tres Tipos Gráficos

Girls in Motion Campaing

Art Director & Motion

Creative Direction: Tres Tipos Gráficos

Campaign of the Madrid City Council that aimed to encourage young women to practice sports. We created a series of Instagram stickers that articulate the campaign creating a young and fresh language. The campaign posters were displayed across the city.

MAYRIT Bienal

Co-Founder & Creative Director

MAYRIT is a design festival held in Madrid from February 10–20. As a platform, MAYRIT is designed to give new voice to Madrid’s emerging experimental design scene and defend contemporary design as a cultural and intellectual engine. The 2020 edition’s program was centered around a series of workshops, conferences, exhibits, and installations presented in different spaces throughout the city.

Big Bang Mariné

Senior Designer

Creative Direction: Oscar Mariné, OMB

Monographic exhibition of Oscar Mariné in the Museum of the University of Navarra, Spain. We re-edited old work and created new pieces (200 in total) for over than 1000m² of wall. Neon, wallpaper, printed wood, aluminium, glass, polycarbonate, cotton, painted wood and geometric sculptures.

Errata: Books Do Clutter a Room.
NYC Exhibition

Creative Direction
Victor Clemente
& Otro Bureau

“Spanish designers question the concept of a book in New York during the NYCxDesign Week”- Wallpaper. Exhibition hosted at Mast Books in Lower East Side curated by Miguel Leiro & Antifurniture. Identity, Comunication, Poster, Bookmark and Catalog. Photos by Geray Mena.

The Claudia Quintet - Super Petite.

Junior Designer

Creative Direction
Karlssonwilker

Cover, CD & booklet design for The Clauda Quintet new EP, band directed by the grammy winner John Hollenbeck.